B-Side Alpine Hi-Fi Listening Bar
B‑Side is the world’s first hi-fi listening bar conceived with an integrated Alpine design. Located within Soleil Alpine Lifestyle Hotel in Alta Badia, it brings listening culture, interior design and mixology together in a distinctive hospitality concept rooted in the Italian Dolomites.
At its heart is the Frequency Menu, where each cocktail interprets a sound frequency, translating depth, tension and harmony into flavour. Here, music does not simply accompany the space; it shapes it.
Neither a conventional cocktail bar nor an urban listening bar, B‑Side reframes the Alpine bar experience: from après-ski to after listening.
PR strategy and results for B‑Side
Between 9 March and 9 September 2026, Press & Pillow secured 22 published stories for B‑Side across 18 media outlets in three countries, with 91% consisting of standalone or substantive feature coverage. A focused positioning strategy turned a niche concept into relevant stories for travel, design, music, mixology and lifestyle titles, including Il Sole 24 Ore, la Repubblica, Elle Decor Italia, Lonely Planet Italia and Mixmag Italia. All coverage was earned: the campaign used no hosted press stays, creator partnerships, gifting, paid editorial placements or additional external spend, and none of the 22 stories resulted from a media visit.
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If you represent an independent hotel or a distinctive hospitality concept, discover how Press & Pillow uses tailored PR and media relations to turn a strong identity into clear positioning and stories the right media can use.
