Insights on PR, Media and Hospitality

Luxury hotel PR is not a change of vocabulary. It is a higher standard: distinctive experiences, discretion and consistency. A first-hand view of what actually changes when an independent property operates at luxury level.

A hotel press kit should make a journalist’s work easier, not simply look polished. This guide explains which copy, facts, photographs, credits and practical details editors need, how to organise them and why localisation matters when pitching international media.

International PR for hotels is not about translating a press release and sending it abroad. It starts with choosing the right markets, understanding what international journalists actually want, and building relationships one by one.

What does a hotel press office actually do beyond sending press releases? A behind-the-scenes look at media mapping, tailored pitches, journalist relations and the work that happens between one piece of coverage and the next.

How long should hotel PR last? Stopping after six months can mean walking away just as media relationships, accumulated knowledge and editorial opportunities begin to create greater value. Here is when ongoing PR genuinely makes sense — and when a fixed-term engagement is the better choice.

Independent hotels should not communicate like smaller hotel chains. Here is how autonomy, people and a distinctive identity can become genuine advantages in PR and media relations.