Moyseion Matera
Moyseion is a cultural hospitality project set within Matera’s Sassi: a place where hospitality, art, research and ritual meet. It reinterprets the heritage of Magna Graecia through immersive experiences, contemporary rituals and a symbolic language connecting body, spirit and myth.
It is not a traditional hotel. It is not a museum. It is something new.
Results at a glance
Between 2 August 2025 and 31 July 2026, the PR and media relations campaign led by Press & Pillow for Moyseion Matera generated 114 pieces of published coverage, including 89 dedicated features and 38 international placements. Independent editorial coverage reached 12 countries, with results including a first-person travel feature in The Guardian, an independent review by The Telegraph awarding Moyseion 9/10, as well as coverage in Sky Arte, Harper’s Bazaar Italia, Vanity Fair Italia, The Collector and El Espectador.
The PR strategy
Press & Pillow developed Moyseion’s editorial positioning around its identity as a living cultural project, rather than presenting it as a conventional hotel. From this central idea, distinct story angles were developed across travel, culture, design, gastronomy, wellbeing and specialist history, supported by targeted media mapping, personalised one-to-one pitching, selected press stays and continuous monitoring and adaptation of the campaign.
An ongoing partnership
Press & Pillow has led Moyseion’s press office and media relations since June 2025. The partnership has been renewed and will continue until at least June 2027.
This case study brings together the approach and results achieved as of 1 August 2026: an up-to-date snapshot of the journey so far, rather than the final assessment of the partnership.
If you are considering a PR and media relations strategy for an independent hotel or hospitality project, discover how Press & Pillow works and what a collaboration includes.
