Umberto Fracchia National Literary Prize
The Umberto Fracchia National Literary Prize and Festival brings authors, books and cultural events to Casarza Ligure and the village of Bargone. Its sixth edition took place from 22 to 28 June 2026.
The PR strategy
With just one month available, Press & Pillow managed the national PR and press office strategy for Premio Fracchia on behalf of the Municipality of Casarza Ligure, including press materials, personalised pitching and media relations. Starting from the festival’s connection with the Premio Strega Saggistica tour and a new slow-travel narrative focused on the Tigullio hinterland, the campaign opened five editorial verticals: culture, publishing, travel, lifestyle and current affairs.
Results at a glance
Between 6 and 30 June 2026, the PR and media relations campaign led by Press & Pillow for Premio Fracchia generated 23 pieces of coverage across 21 distinct media outlets, including 15 published before the festival opened. 96% of the coverage consisted of dedicated articles or substantial features. The results were achieved without press trips, creators, paid editorial placements or automated press release distribution.
If you are considering a PR and media relations strategy for a cultural, travel or hospitality project, discover how Press & Pillow works and what a collaboration includes.